Funnel Tip Services

Search Marketing

When sought, be found

Search marketing, historically, had meant Search Engine Marketing (SEM). SEM was divided into the two distinct disciplines of Search Engine Optimization (SEO - to increase site traffic by achieving favorable ranking in search engines) and Pay-Per-Click search advertising (PPC - buying listings for certain keywords within search engines, Google's AdWords program being the current leader). Today, SEO & PPC are still important pieces of the search marketing puzzle, but the discipline is expanding.

Advancements by search engines, new mobile capabilities, the explosion of multimedia... these are just a few drops in the steady stream of game changers in search marketing. Search can no longer be about a couple of tactics with acronyms. To adapt, search marketing must become a philosophy: be present with the right message when and where your products or services are sought. We will identify opportunities for increased visibility and measure the effect.